The National Ski Areas Association established Lids On Kids in August 2002 in an effort to encourage children to use helmets when skiing.
In the 2002-2003 skiing season, only 25 percent of American skiers wore helmets. In the National Ski Areas Association’s 2007-2008 Demographic Survey, they determined 43 percent of American skiers now wear helmets. That’s a 72 percent increase in just five years.
While Lids on Kids may not be single-handedly responsible for raising the amount of helmet-wearers on the slopes, they surely helped. With features such as safety articles for adults, games for kids and an FAQ section about safety, Lids On Kids is a resource for everything parents and children need to know about helmet use.