On CNN, there was a story today about an insurance company giving out insurance policies to fantasy football team owners, in case a player of theirs gets injured. If a player on a specific team gets injured for a specific amount of games, the owner would be reimbursed the fee to get into the league. The insurance company has cashed in on the idea, making money in the 800 million dollar industry of fantasy football.
This story uses many of the building blocks of news writing. Timeliness is used in this news story considering that this week is the week that many fantasy football players are drafting their teams, and would likely read a story related to game around this time period. The story also uses unusualness, considering that having insurance on a fantasy football team is a new phenomena and would get readers looking for something new. It sort of hints at other news writing building blocks, but those two were the most prominent.